Business
THE CULTURAL POWER OF BRANDS IN A WORLD SATURATED WITH CONTENT
THE CULTURE & COM SUMMIT 2026
(Source: © Ruby BIRD & Yasmina BEDDOU)
(Source: © Ruby BIRD & Yasmina BEDDOU)
Brands are no longer content to simply associate Themselves with Culture: they produce it. Content, Experiences, Events, Collaborations... they are becoming True Players in Creation.
The Culture & Com Summit 2026 explores this Transformation and its Challenges: what Formats are they inventing?
How do they work with Artists and lnstitutions? What lmpact do they have on Audiences and Society? In a World saturated with Content, Culture is becoming a Strategic Lever for Expression, Differentiation, and Engagement, where Brands contribute to nurturing Ecosystems and Social Connections.
How do they work with Artists and lnstitutions? What lmpact do they have on Audiences and Society? In a World saturated with Content, Culture is becoming a Strategic Lever for Expression, Differentiation, and Engagement, where Brands contribute to nurturing Ecosystems and Social Connections.
Rémi BABINET Founder BETC
Source: © Ruby BIRD & Yasmina BEDDOU
Source: © Ruby BIRD & Yasmina BEDDOU
Jean-Baptiste COSTA DE BEAUREGARD Deputy Managing Director at BeauxArts & Cie
Source: © Ruby BIRD & Yasmina BEDDOU
Source: © Ruby BIRD & Yasmina BEDDOU
PROGRAM
Presented by Jessica JOLl
lntroduction & Moderator
- Keynote: Long Live Culture!
Rémi BABlNET, Founder, BETC
- Study: The French And Art: A Crazy Love
Jean-Baptiste COSTA DE BEAUREGARD, Deputy Managing Director, BeauxArts & Cie
Presented by Jessica JOLl
lntroduction & Moderator
- Keynote: Long Live Culture!
Rémi BABlNET, Founder, BETC
- Study: The French And Art: A Crazy Love
Jean-Baptiste COSTA DE BEAUREGARD, Deputy Managing Director, BeauxArts & Cie
- Round Table: What Is The Cultural Power Of Brands?
Moderator: Jessica JOLI
* Anne-Laure BOlSSON, Head of Data & Insights, TBWA
* Sandro MARTlN, Managing Director, Nouvel Obs
* Sophie POlREE, Head of Sponsorship, Patronage and Partnerships, Public Relations & Press, La Place
* Sylvette LEPERS, Director of Creative Partnerships and Image at La Redoute and co-curator of the Exhibition « La Redoute, A Step Ahead »
Moderator: Jessica JOLI
* Anne-Laure BOlSSON, Head of Data & Insights, TBWA
* Sandro MARTlN, Managing Director, Nouvel Obs
* Sophie POlREE, Head of Sponsorship, Patronage and Partnerships, Public Relations & Press, La Place
* Sylvette LEPERS, Director of Creative Partnerships and Image at La Redoute and co-curator of the Exhibition « La Redoute, A Step Ahead »
Source: © Ruby BIRD & Yasmina BEDDOU
Source: © Ruby BIRD & Yasmina BEDDOU
- Presentation: Cultural Communication: The Keys To Success
* Fleur LAVEDAN, Chair of the Board, Télérama
* Steeve DABLlN, Deputy Managing Director, M Publicité
* Fleur LAVEDAN, Chair of the Board, Télérama
* Steeve DABLlN, Deputy Managing Director, M Publicité
- Cross Views: Petit Bateau Takes On The Opera
Moderator: Jessica JOLI
* Julie DESPAGNE, Brand Director, Petit Bateau
* Eric GREBlLLE, Deputy Director of Development and Sponsorship, Paris Opera
Moderator: Jessica JOLI
* Julie DESPAGNE, Brand Director, Petit Bateau
* Eric GREBlLLE, Deputy Director of Development and Sponsorship, Paris Opera
Source: © Ruby BIRD & Yasmina BEDDOU
Source: © Ruby BIRD & Yasmina BEDDOU
- Interview: Making Art And Creativity Accessible To Everyone
Moderator: Jessica JOLI
Alix Dufour, Head of Art and Creativity, BIC
Moderator: Jessica JOLI
Alix Dufour, Head of Art and Creativity, BIC
- Cross Views: The Paths Of The 7th Art
Moderator: Jessica JOLI
* Nathalie DlNlS, Deputy General Manager of Commerce, France TV Publicité
* Aude BRlLLE, VP, Marketing Director, Peugeot France
Moderator: Jessica JOLI
* Nathalie DlNlS, Deputy General Manager of Commerce, France TV Publicité
* Aude BRlLLE, VP, Marketing Director, Peugeot France
Source: © Ruby BIRD & Yasmina BEDDOU
Source: © Ruby BIRD & Yasmina BEDDOU
- Round Table: K-FOOD, K-POP, K-BEAUTY, K-DRAMA: The Influence Of Kulture Today
Moderator: Jessica JOLI
* Claire TRlNQUET-SOLERY, Digital and Multimedia Project Manager & Co-curator of the K-Beauty Exhibition, Guimet Museum
* Mercedes GHENASSlA, Director of Hospitality and Events, HSBC
* Sylvie OCTOBRE, Sociologist/Research Officer, Ministry of Culture & Communication
Moderator: Jessica JOLI
* Claire TRlNQUET-SOLERY, Digital and Multimedia Project Manager & Co-curator of the K-Beauty Exhibition, Guimet Museum
* Mercedes GHENASSlA, Director of Hospitality and Events, HSBC
* Sylvie OCTOBRE, Sociologist/Research Officer, Ministry of Culture & Communication
Source: The Culture & Com Summit 2026
@ Le Monde - Auditorium (Paris)
On Wednesday June 17, 2026
Ruby BIRD
http://www.portfolio.uspa24.com/
Yasmina BEDDOU
http://www.yasmina-beddou.uspa24.com/
@ Le Monde - Auditorium (Paris)
On Wednesday June 17, 2026
Ruby BIRD
http://www.portfolio.uspa24.com/
Yasmina BEDDOU
http://www.yasmina-beddou.uspa24.com/
Ruby Bird Yasmina Beddou Brands Content World Le Monde Cultural Power Paris The Culture & Com Summit 2026 Conference Ceremony Awards Institutions Society Cbnews Culture Audiences Artists Ecosystems Experiences
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